If you run an orthopedic clinic, you already know how competitive the healthcare space has become, especially online. At Zeqons Digital Inc, we recently helped an orthopedic client in Oklahoma City double their patient inquiries in just 90 days. The secret? Smart, strategic orthopedic PPC services.
Let’s walk you through how we did it, and how the right PPC strategy can transform your practice too.
The Problem: Great Services, Not Enough Visibility
Client is a well-established orthopedic practice with top-rated surgeons and years of experience. But like many healthcare providers, they were struggling to consistently bring in new patient leads online.
Despite having a decent website and good local reputation, they were getting lost in the search results behind bigger hospital systems and national chains.
That’s where we came in.
Our Solution: A Targeted Orthopedic PPC Campaign
As a leading PPC agency in OKC, Zeqons Digital Inc specializes in working with medical professionals. We knew this wasn’t about flashy ads, it was about precision.
Here’s what our orthopedic PPC strategy looked like:
1. In-Depth Keyword Research
We focused on high-intent local keywords like:
- – “orthopedic surgeon near me”
- – “knee replacement specialist OKC”
- – “sports injury clinic Oklahoma City”
We also layered in long-tail keywords to capture niche patient searches.
2. Geo-Targeted Google Ads
As a local Pay Per Click company in Oklahoma City, we understand how to zero in on the right audience. We targeted a specific radius around their practice, optimizing for patients actually ready to book appointments, not just information seekers.
3. Landing Pages that Convert
We built dedicated landing pages that matched each ad group. These pages were optimized for fast load time, mobile responsiveness, and most importantly, conversions.
4. Ongoing Optimization
We didn’t just “set it and forget it.” Our team ran weekly A/B tests on ad copy, adjusted bids, and re-allocated budget toward the best-performing campaigns.
The Results: 2x Patient Inquiries in 90 Days
Within just three months, here’s what we achieved:
✅ 100% increase in patient inquiry form submissions
✅ 60% lower cost per lead (CPL)
✅ Over 1,200 high-intent clicks from local patients
Best of all, our client was able to fill appointment slots that had previously been sitting open, translating into real revenue.
Why It Worked
What made the difference? Simply put: we specialize in orthopedic PPC services. That niche focus, combined with our deep knowledge of the OKC market, allowed us to build a campaign that aligned perfectly with patient search behavior.
If you’re working with a generic marketing agency that doesn’t understand the healthcare industry, you’re probably leaving a lot on the table.
Ready to Grow Your Practice?
At Zeqons Digital Inc, we’re not just another Pay Per Click company in Oklahoma City. We’re your growth partner. Whether you’re an orthopedic surgeon, sports medicine specialist, or physical therapy clinic, we build PPC campaigns that deliver real, measurable results.