Consultation

DIGITAL MARKETING CASE STUDIES

SEO
SMO
PPC

SEO CASE STUDIES

Achieved first page rankings for 68 keywords which ultimately gave a boost up to organic traffic and client is getting a good number of sales.

1. CLIENT BRIEF

Janardhana Silk House, one of the largest treasure houses of the Finest Silk Sarees, showcasing close to every variety of the finest handmade products from India and from all over the country. They offer some of the finest Kanjeevaram Silk Sarees, Banarasi Silk Sarees, Patola Silk Sarees, Mysore Silk Sarees, Crepe Silk Sarees, Ethnic Cotton Sarees, intricate Embroideries and the most elegant Salwar suits, exclusive dress materials, which exhibit traditional appeal and fondness of a modern woman’s appearance.

Janardhana Silk House wanted to increase the online visibility and sales on its website https://www.janardhanasilk.com through SEO Services. They relied on Zeqons Digital to execute Search Engine Optimization (SEO) projects. Creating a strong online identity of the website by improving the traffic and sales on the website was one of the major goals of the SEO project.

2. THE CHALLENGE

We performed a detailed analysis of the website when we started the optimization campaign. After the technical analysis of the website, we discovered that visitors were not staying for a long duration as the website load time was high.

Another challenge faced by our SEO experts was the URLs of different web pages were not google search-engine friendly. Such URLs had a negative impact on the search engine results pages.

3. THE STRATEGY

We optimized the website code for improving the page load time. With our sincere efforts, we decreased the loading time of the website as low as possible. Decreasing the load time of the website has helped us to increase the relevant SERPs traffic to the https://www.janardhanasilk.com.

Our SEO experts changed the URLs of different web pages to make them SEO friendly. The SEO friendly URLs helped the ranking on the search engine results pages.

4. THE RESULTS

We did a detailed analysis of the website and took care of all points to fix that can help to get the website on top of search engine results pages.

We did work on good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engines. We are now moving into the next phase with new Goals and opportunities to improve website traffic and sales further.

The initial agreement was to promote 94 keywords for Janardhana Silk House and we achieved first page rankings for 68 keywords which ultimately gave a boost up to organic traffic and the client is getting a good number of sales

Increase the traffic on the website by 68%. Improved online visibility and high ranking have helped us to increase the qualified leads on the website by 56%.

1. CLIENT BRIEF

Elite Exteriors was founded in 2006. They are a trusted company that has the ability to take care of all client’s outdoor area coverage needs. They have been providing high-quality contracting services for residential and commercial clients for over seventeen years. They have great experience in this industry and have completed numerous successful tasks such as installing patio covers, louvered roofs, and sunrooms.

Elite Exteriors was looking for a reputed SEO Company and contacted Zeqons Digital to execute an organic search engine optimization (SEO) project for his website www.eliteexteriors.com. By selecting and implementing white-hat SEO strategies, Zeqons Digital increased the online ranking and visibility of the website on different search engine results.

2. THE CHALLENGE

1. The website was new and it was not SEO friendly.         

2. Ranking and traffic of the website were affected due to duplicate content on the website.

3. No online visibility.

3. THE STRATEGY

We Optimized the structure of the URL to make the website SEO friendly. In addition, we did certain changes to site navigation, content, and images.

Ranking and traffic of the website were affected due to duplicate content on the website. The fresh, creative content was written by our team of experienced content writers.

Backlinks were created by our team to increase online visibility and the ranking of the website on different search engine results. In addition, we used canonical URLs for improving the link and ranking signals.

4. THE RESULTS

Zeqons Digital worked on different on-site and off-site optimization tactics for creating effective strategies that won’t lose value over time. Zeqons Digital employed different methods and techniques to attract valuable and the right links for increasing the online ranking of the website. Carefully crafted SEO strategies have helped us increase the online visibility of the website by 75%. Certain on-page changes were made to increase the traffic on the website by 68%. Improved online visibility and high ranking have helped us to increase the qualified leads on the website by 56%.

Steady improvement in the organic traffic coming to the website. Over a three month period, we noticed a 63% increase in traffic.

1. CLIENT BRIEF

GCS Skip Bins are locally owned and operated skip bin hire business in the Geelong, surf coast region, Bellarine, and the entire greater Geelong area. With a commitment to delivering great customer service at competitive prices, eco-friendly approach, effective recycling, and responsible disposal of waste, they are considered as leaders and experts in the skip bin hire and waste removal on the Victorian surf coast. Boating an exceptional fleet of modern trucks and equipment and a comprehensive range of skip hire options to suit a vivid variety of waste from domestic, garden, and general waste to commercial and industrial.

GCS Skip Bins contacted Zeqons Digital to carry out a search engine optimization (SEO) project for the website https://www.geelongskipbins.com/. Improving the online visibility and ranking.

2. THE CHALLENGE

When GCS Skip Bins approaches us, they have no online presence on the web. They simply wanted visibility through SERP rankings.

The challenges for us were:

  • – Finding appropriate keywords for the business.
  • – Visibility on highly competitive keywords.
  • – Poor Service Descriptions

3. THE STRATEGY

GCS Skip Bins was a newly developed website when it approached Zeqons

4. THE RESULTS

Despite being a completely new website and choosing highly competitive keywords, which otherwise take a considerable time to rank, Zeqons Digital works consistently on the website and will rank on almost all the keywords. Using a combination of off-page and constant on-page improvements, we saw a steady improvement in the organic traffic coming to the website.

Over a three month period, we noticed a 63% increase in traffic.

Increase the traffic on the website by 63%. Improved online visibility and high ranking have helped us to increase the qualified leads on the website by 55%.

1. CLIENT BRIEF

ShopHappily is a leading distributor of video game accessories based in Hong Kong. Over 16 years of experience in video game trading.

With the exclusive distribution of many brands and official licenses, most of the items are imported from manufacturers directly.

ShopHappilywas looking for a reputed SEO Agency and contacted Zeqons Digital to execute an organic search engine optimization (SEO) project for his website https://www.shophappily.com By selecting and implementing white-hat SEO strategies

2. THE CHALLENGE

The website was new and it was not optimized.

The website has no online visibility, sales, and Backlinks.

3. THE STRATEGY

We changed the structure of the URL to make the website SEO friendly. In addition, we made certain changes to website navigation, content, and images.

Backlinks were created, and the local business listing was done by Zeqons Digital to increase the online visibility and the ranking of the website on different search engine results. We used canonical URLs for improving the link and ranking signals. Zeqons Digital also used 301 redirects to smartly redirect users to fresh content. It helped us improve the ranking and Sales on the website.

4. THE RESULTS

Zeqons Digital performed different on-page and off-page optimization activities for creating effective SEO strategies. We implemented different methods to attract valuable and the right links for increasing the sales of the website. Carefully crafted SEO strategies have helped us increase the sales of the website by 71%. Certain on-page changes were made to increase the traffic on the website by 63%. Improved online visibility and high ranking have helped us to increase the qualified leads on the website by 55%.

Keywords visibility improved by approx. 69% and Traffic enhancements got up by 62%. The leads ratio has improved more than 42% as compared to previously which acquired our goal.

1. CLIENT BRIEF

The main aim of Edible Blossoms is to increase traffic and sales to their website. The internal web pages had poor rankings in the search engine results due to lowered keyword presence. We framed a digital marketing strategy and conducted a search engine optimization audit to improve the keyword ranking position and website traffic.

2. THE CHALLENGE

Bloomfire, a Texas-based software and technology solutions group, struggled to grow its core consumer base and enhance overall brand visibility. The strategies implemented by a previous service provider were unsuccessful in meeting core objectives, as the timelines and targets were routinely missed. Furthermore, the ROI for its paid search campaign was not meeting expectations.

3. THE STRATEGY

We started with the analysis of their website to find page rankings and visitors. We performed the keyword research process to understand the most possible keywords used by the audience and their respective positions. With a comprehensive keyword research method, we were able to create a rich set of long-tail and location-based keywords to be added in meta descriptions, titles, and header tags.

As Edible Blossoms requested us to increase their sales and website traffic, we audited their contents and implemented the created keywords using the Google keyword planner tool. We optimized their H1 tag, Alt tag, and canonical and image tag to improve organic traffic. We built a sitemap and created Google my business page for top and quick business listings in the search engines. We monitor the progress of the website after on-page optimization using Google analytics and webmaster.

4. THE RESULTS

With continuous strategic efforts on the Edible Blossoms, we were able to improve website organic visibility in search results, a gradual increase in organic sales. We increased the number of average sessions, New and Returning Visitors with less Bounce Rate.

The overall targeting of Keywords visibility improved by approx. 69% in comparison. Traffic enhancements got up by 62% through various Referral and Direct Channels including organic search visibility.

The leads ratio has improved more than 42% as compared to previously which acquired our goal. We achieved desired goals in the project time frame.

Traffic enhancements got up by 62% and leads ratio has improved more than 43%

1. CLIENT BRIEF

Caregivers of Tucson’s is the premier provider of in-home senior care. They offer tailored home care services ranging from companion care for seniors who need daily assistance to in-depth specialized care for those with Alzheimer’s, Dementia, Parkinson’s, and other chronic diseases.

Zeqons Digital had this opportunity to execute an organic search engine optimization project for Caregivers of Tucson. The brief from our Client was simple. Create and execute an online web optimization strategy that could enhance website organic search visibility on Google Tucson.

2. THE CHALLENGE

Since the website belongs to the home care services industry, it was a serious challenge for us to beat reputed competitors. The overall website appearance was not enough convincing to convert users into leads as there were many glitches in design compatibility and user interface.

We had to work on the following parts:

  1. 1. Navigational structure
  2. 2. Content Presentation with appropriate Keywords Density
  3. 3. Informative Banners and Images
  4. 4. Website Page load time
  5. 5. Quick Contact Us Forms

3. THE STRATEGY

We first started with a detailed and comprehensive website technical analysis and fetched all the loopholes in the design flow structure. We created a new website structure design for users and search engines both to easily navigate to all sections of the website.

On the other side, we researched 65 high volume most searched industry-specific keywords from tools like Google Keyword Planner and SEMrush. The search terms got a high Click-through Rate which caused increased organic audience traffic on the website.

We performed complete website optimization including Front end coding & tags enhancements (ON- Page Optimization) and inbound linking channel creations to grow its online organic search engine visibility results

4. THE RESULTS

With continuous strategic efforts on the website, we were able to improve website organic visibility in search results, a gradual increase in Organic, Referral, and Direct traffic. We increased the number of average sessions, New and Returning Visitors with less Bounce Rate.

The overall targeting Keywords by approx. 83% in comparison. Traffic enhancements got up by 62% through various Referral and Direct Channels including organic search visibility.

The lead ratio has improved more than 43% as compared to previously which acquired our goal. We achieved the desired goals in the project time frame.

45% increase in organic visitors, as well as a 48% increase in online revenue.

1. CLIENT BRIEF

Adept Group is an Australian owned and operated Private Company, and now comprises About Pens – promotional pens and other stationery, Clover Displays – pull up banners, exhibition displays, flags, and marquees and other large format printing services, and Adept Promotions – multi-category promotional products.

Promotional Pens was looking for a reputed SEO Agency and contact Zeqons Digital to increase revenue through a data-driven, conversion-friendly SEO strategy.

2. THE CHALLENGE

Promotional Pens already had a strong retail presence, but online sales were falling short.

They needed a strategy for increasing their online presence and improving the conversion rate on their website.

3. THE STRATEGY

We completely transformed their online presence through SEO strategy.

we conducted a thorough site audit in order to identify key areas on their website that needed improvement, such as implementing on-page SEO, creating engaging, evergreen content, and attracting high-quality backlinks.

One particular area we focused on was their product pages. We added keyword-friendly copy to each page, images with optimized alt attributes, and increased their internal linking.

4. THE RESULTS

Our SEO strategy resulted in a 45% increase in organic visitors, as well as a 48% increase in online revenue.

Promotional Pens generated 48% more in sales as a result of their SEO investment with Zeqons Digital.

Website visibility over major search engines improved by 400% which gives a boost up to organic traffic by more than 700%.

1. CLIENT BRIEF

At Elegantize, they believe the most important aspects of every event are their clients and their guests. That’s why they guarantee their expert designers will customize every detail of your event to bring you and your guests the most exclusive one of a kind experience and reflect personal touch by infusing their client’s vision and ideas with their creativity and experience.

Elegantize Productions was looking for a reputed SEO Agency and contacted Zeqons Digital. When we started working with them they were generating just 10 enquiries a day via their website.

2. THE CHALLENGE

Elegantize Productions wanted to see a big improvement in Lead. They set an initial target of 500 Lead per week, a sizable increase on their current numbers.

When the campaign started, they were getting just 500 visits per month. This meant it was very unlikely that we’d be able to reach Elegantize’s lead target with the current number of visitors.

Instead, we’d have to send a lot more traffic to Elegantize’s website. Zeqons Digital created a plan of action that included both improvements to the existing site and getting our client mentioned elsewhere on the internet

3. THE STRATEGY

We started the SEO campaign with following challenges-

The website was not responsive so the bounce rate of mobile visitors was high. We made it responsive so that visits from mobile should stay onto the website and browse the information which resulted in improved bounce rate for mobile visitors.

The numbers of pages on the website were less which resulted in less scope to improve website presence of the website over major Search Engines. We developed a specific page for all services which improved the overall visibility of the website.

The key terms were very competitive to rank and generate leads during the initial phase. We researched different related terms and then included these in the website’s pages content which helped us to improve the scope of traffic and lead very quickly.

4. THE RESULTS

We started with the detailed initial analysis of the website and its competitors. In the detailed competitor analysis, we got an idea of a competitor’s marketing strategy.

Accordingly, we planned our strategy to beat the competitors and rank on top. We did all code optimization to make the website search engine friendly which helped to improve visibility over the web and drive more and more visitors.

We ranked more than 41 keywords on this website on the 1st page. The website visibility over major search engines improved by 400% which gives a boost up to organic traffic by more than 700% and the client is getting a good number of big revenue-generating leads.

Improved 300% of Google search visibility as well as 403% traffic visibility from Organic & Referral sources.

1. CLIENT BRIEF

Reflections Massage Center empowers those professionals to focus 100% on providing the very best massage therapy and reflexology treatments to their clients in modern, clean clinics that are designed for optimal comfort and relaxation

Zeqons Digital had this opportunity to execute an organic search engine optimization project for Reflectionsptc.com. This project was executed from scratch as the client was not having any search visibility. We researched the competitors to develop a strategy with the best SEO practices.

2. THE CHALLENGE

Reflections were catering to the massage therapy and reflexology treatments, the keywords were also competitive, and he also wanted to increase the online traffic, so we were required to update Google and other search engines immediately about website presence. The website was missing content so developing user-oriented content which also liked by Google was a big challenge

3. THE STRATEGY

To meet this Reflections Massage Center’s goals, Zeqons Digital adopted best practice technical SEO strategies to make their site more visible in the search engine results (SERPs). By completing a short technical audit, Zeqons Digital identified the opportunity to implement schema markup into the pages.

By providing users with more information and being able to catch their attention in the SERPs, search visibility, organic revenue and more skyrocketed within just a matter of days.

4. THE RESULTS

There were many reputed competitors in the market so we analyzed their linking domains and developed backlinks from relevant and high authority websites.

Finally, Zeqons Digital is successful in providing a ranking to the client and has achieved committed rankings to meet the deliverable.

As we have achieved the desired ranking milestone, the project was successfully delivered. Zeqons Digital improved in terms of Google search visibility as well as traffic visibility from Organic & Referral sources.

SMO CASE STUDIES

Brand Sales Increase by 70% In 45 Days

1. THE GOALS

  • Create brand awareness across new markets
  • Launch successful new media campaign targeting millennial demographic
  • Execute brand protection program to purge trademark violators from search results
  •  

2. THE CHALLENGE

Toppik, a Los Angeles-based distributor of keratin hair powder and cosmetic products, wanted to broaden its brand profile to reach a younger generation of potential consumers. Previous campaigns and outreach solutions had been rendered ineffective, however, by numerous fraudulent search results. We were tasked with launching brand protection plan while executing a new marketing strategy that would facilitate brand growth.

3. THE STRATEGY

We began by collaborating with a network of search engine providers to expedite the cessation of trademark violations across the search landscape. All parties fraudulently exploiting the Toppik trademark to drive traffic to competitors’ websites were duly notified that such tactics would no longer appear in search results. During the brand protection initiative, a new multi-faceted marketing prospective was crafted, designed to speak the language of the younger market. Using a cross-section of current media assets integrated into a cohesive rich media narrative, the campaign employed a contextual targeting approach to promote profound and seamless user engagement.

4. THE RESULTS

The efficient and successful deployment of the brand protection campaign together with the launch of a new, refined digital media campaign resulted in a significant sales increase — a more than 70% rise in sales in only the first 45 days post implementation. Moreover, Toppik experienced a major influx of new client inquiries and a 220% rise in new client acquisitions. Growth targets were surpassed by 300%.

Placed Above the Fold in Google Search Results for 32% of Targeted Keywords and Increased Yearly Traffic by 31%

 

1. THE GOALS

  • Achieve front page Google rankings for top 20 keywords
  • Improve brand awareness throughout targeted markets
  •  

2. THE CHALLENGE

The project involved significantly raising the online profile of a struggling interactive horse race wagering service while adhering to strict regulatory parameters regarding paid search advertising. The client, TVG.com, is a partner of the National Thoroughbred Racing Association as well as a subsidiary of Gemstar TV Guide International Inc., and is the world’s largest network of interactive horseracing wagering. Nevertheless, the client’s search rankings significantly lagged behind their top competitor for their to 20 keywords.

3. THE STRATEGY

Because PPC advertising was not an option for an online wagering service provider, the focus was placed on organic search and a solid SEO blueprint. The plan of action involved a complete web property restructure and coding adjustments, with major modifications to the website information architecture to facilitate proper indexing and search crawling. A new content campaign was also crafted to enhance user engagement and encourage brand awareness across new markets.

4. THE RESULTS

One year after campaign launch, TVG not only appeared above the search fold for 7 out of 20 targeted keywords, it achieved overall Google first page rankings for 15 of the top keywords (75%). Yearly traffic was increased by 31%.

PPC CASE STUDIES

Receive 94 conversions with an average 20 phone calls daily

1. CLIENT BRIEF

  • ComfyHome adheres to a customer-centric approach in a bid to provide premium heating and cooling solutions that fulfil your needs and align with your budget. We bring you convenience, affordability, and quality of service you won’t find anywhere else.

    Comfy Home wanted to increase the number of phone calls and inquiry form submission on its website https://www.comfyhome.com.au/ through paid ads. The client relied on Zeqons Digital to execute Pay Per Click (PPC) projects. Increase ad rank, phone calls and to get quality leads through form submission was the major goal.

2. THE CHALLENGE

We performed detailed analysis of website, existing campaigns and data on Google Analytics and we found that there was no conversion in any campaign.

3. THE STRATEGY

We conducted a detailed audit of Google Ads account of the client. We immediately suggested some required changes on the website as well as in Google Ads account to client. These changes helped us to improve the ad rank, quality score and ad relevancy which result lowering the cost per click.

We set up different campaigns to meet all the requirements of the client. We set up Call-Only Ad campaign, a separate search campaign to target different set of audience.

Then we implemented the conversion tracking codes on the website so that we could track every single action on the website taken by the visitors.

4. THE RESULTS

With all the efforts from our PPC team, we started getting relevant clicks, phone calls and conversions through paid ads. In first three months, we got 43 conversion. In next three month, we got more than the double conversions from the previous three months (94 conversions) with an average 20 phone calls daily. We have got 295% increased conversion rate.

 

We maintained the average CPC around A$ 4.00 and the CPA value A$ 19.00.

1. CLIENT BRIEF

  • Mr Duct Cleaning has developed a reputation for being one of the best ‘Air Duct Cleaning’companies in Melbourne.At Mr Duct Cleaning customer satisfaction is given the highest priority. As a family owned and operated business, they recognized a long time ago the importance of providing high quality, fair priced, professional service. From the minute one contact them, there friendly and knowledgeable office staff will be there to answer any questions you may have about their process and assist you on the road to cleaner, healthier air for you and your family.

2. THE CHALLENGE

Mr Duct Cleaning wanted to maintain ad position between 1-3 with lower CPC and lower CPA value (around A$30). The client trusted Zeqons Digital to execute Pay Per Click (PPC) projects.
The biggest challenge was to lower the CPA value from A$ 145 to A$ 30

3. THE STRATEGY

We conducted a detailed audit of Google Ads account of the client. We suggested client for landing pages, client was also agreed for the new landing pages. These landing pages helped us to improve the ad rank, quality score and ad relevancy which result lowering the cost per click and CPA value.

We set up different campaigns to meet all the requirements of the client. We regularly monitored the search terms and filtered them as per the relevancy to the services. We excluded the negative IPs. While optimizing the campaigns, we noticed that people were looking for the client services with his brand name. We immediately set up “Branded campaign” that helped us a lot in decreasing CPA value.

4. THE RESULTS

Before we started work on this account, the average CPC was A$ 10.55 and the average CPA value was A$ 90. We applied our best practices to get the better results and we done well.
Right after 2-3-month optimization, we get A$ 7.44 CPC and A$ 45.00 CPA value. Being on the right track, we maintained the average CPC around A$ 4.00 and the CPA value A$ 19.00.

Client is extremely happy with the results and we are still connected & working for him.

We maintained the average CPC around A$ 4.00 and the CPA value A$ 19.00.

1. CLIENT BRIEF

  • The mission of Empire Lube Equipment is to supply repair shops across America with quality lubrication equipment and service, one pump at a time, while providing paramount customer support. We go the extra stroke and provide unmatched company values. Whether you fix airplanes, vehicles or bicycles, together we will keep America moving.

    Client want to get sales and increase further.

2. THE CHALLENGE

The client wanted to get higher sales with less cost per conversion. The client trusted Zeqons Digital to execute Pay Per Click (PPC) projects.

3. THE STRATEGY

We conducted a detailed audit of Google Ads account and the website.We analyse all existing campaigns and find out the problems in them. We regularly monitored the search terms and filtered them as per the relevancy to the services. We set up multiple shopping campaigns for different categories of products and optimized them for 3 months. After 3 months we had enough data to analyse every product performance. We figured out the products with higher sales and lower sales. This time we set up shopping campaigns on the basis of products performance. This strategy helped us to get more sales from performing products with low CPA value and focused on low performing products to increase sales. In next 3 months we successfully increased conversions (sales) from low performing products.

4. THE RESULTS

Before we started work on this account, the average CPC was A$ 1.32 and the average CPA value was $ 65. We applied our best practices to get the better results and we done well.
Right after 3-months optimization, we get $ 0.49 CPC and $ 32.05 CPA value. Being on the right track, we maintained the average CPC around A$ 0.30 and the CPA value $ 20.

Client was extremely happy with the results and he increased his products stock.

We got AED 0.39 CPC and $ 2.64 CPA value

1. CLIENT BRIEF

  • Reflections Massage Center empower professionals to focus 100% on providing the best massage therapy and reflexology treatments to clients in modern, clean clinics that are designed for optimal comfort and relaxation. Reflections Massage Center recruits only the highest calibre Registered Massage Therapists and Certified Massage Therapist across Russia & UAE.

2. THE CHALLENGE

The client wanted to get high traffic and leads for his massage center. This was our one of the most valuable clients

3. THE STRATEGY

We conducted a detailed audit of Google Ads account and the website. We analyse all existing campaigns and find out the problems in them. We point out all the loose points of the website and requested him to redesign it so that he can get maximum leads for his massage center. After optimizing the website, it became more user friendly, one can easily reach out the exact required webpage. It reduced the bounce rate of the website from 87% to 35% in first three months of optimization.Now website was working fine.
Now it’s time to redesign the campaigns and conversion set up for them. We implemented the conversion tracking codes of Google Ads and Google Analytics. We set up campaigns for each service offering by the client. Initially we set up “Search”, “Express or Smart” and “Display” campaigns. Display campaigns helped us to make people aware about the client’s massage center in UAE. In first 3 months, the client received higher traffic than the expectation. Now we had huge audience to target them with “Remarketing Campaign”.
We set up display and search campaign for such audience who abandoned the massage booking in between. These remarketing campaigns helped us to drag attention of such audience and we got good number of leads from remarketing campaigns. For every different set of audience, we offered them amazing discounts to get massage from Reflections Massage Center.
In next 6 months, the Reflection Massage Center became popular, in Dubai and its surrounding area in UAE, that people started looking it with their name. It makes us feel proud and build an unbreakable bond with the client.

4. THE RESULTS

Before we started work on this account, the average CPC was AED 3.5 and the average CPA value was AED 30. We applied our best practices to get the better results and we done well.
We got AED 0.39 CPC and $ 2.64 CPA value. Being on the right track, we maintained the average CPC around A$ 0.35 and the CPA value $ 2.5.

Client was extremely happy with the results but the unexpected pandemic outbreak due to COVID-19 stopped his all business. Once this Covid-19 is completely cured, we will start working for this client with hustle and bustle.

Achieved a positive ROI after just one month of our management

1. CLIENT BRIEF

  • Hamboards and its patented HST Carving Truck was designed to stand alone as the only true Rail-to-Rail Surfing simulator.Other Surfskates offer serpentine moves for pumping. 

    The Hamboard HST Carving Trucks are stable when cruising (in neutral) but can instantly make deep gouging (30 degree)carves,with rail-to-rail engagement, so that you can truly, trim and turn on a dime. Only Hamboards specializes in Longboard Surfskate, Shortboard Surfskate and SUPskate Land Paddling disciplines of riding. 

2. THE CHALLENGE

Our objective was to increase sales and improve the average CPA across the Paid Search and Shopping campaigns.

3. THE STRATEGY

The original PPC research campaign aimed to target a lot of products. This can be a common approach in self-managed campaigns, as increasing the number of products advertised increases overall sales.

When we acquired this PPC Account, our priority was to limit targeting to top-level keywords and focus on the broader terms that the Shopping campaign might not capture. We rewrote the ads for the PPC campaign with the new and improved format (allowing us to provide more information to force the user to click) and made sure to have the relevant ad extensions in place.

The Google Shopping campaign has been preconfigured to promote all products on the website. With a limited budget, this allowed the customer to quickly reach their maximum daily spend and miss essential conversions for their top performing products. We segmented the products into relevant product groups and focused only on promoting the best sellers and those with the highest ROI. We also adjusted the bids to make sure that the ads for the top-selling product group were more visible in the SERP.

Using the historical data, we implemented an advertising schedule to ensure we deliver more during the periods that previously generated the highest volume of sales. It also saved our daily budget and spent as little as possible at other times thus avoiding the previous situation where ads were not showing due to lack of budget.

4. THE RESULTS

The results of changes we made to the campaign were amazing. After just one month, sales had increased by 51.25%, while the average CPA had dropped by 44.1%. This was the amazing results for the company, and it also meant that they achieved a positive ROI after just one month of our management.

We increased conversions by 72.29%. All of our improvements culminated in a huge increase in ROAS (return on ad spend), up to 1,306%

1. CLIENT BRIEF

  • Volava provides advanced exercise machines to make people active & fit. It offers smart bicycle, smart boxing equipment and smart run treadmil. Client want to target Spanish & English-speaking audience.

2. THE CHALLENGE

Our objective was to increase sales and revenue across the Paid Search and Shopping campaigns.

3. THE STRATEGY

To meet our objective and increase the number of qualified website visitors from the search and shopping ads, we had to do a/b testing for each campaign. We would increase the overall spend and reduce the cost per acquisition by showing the right products in front of the right users.

The biggest challenge was to manage campaigns which was set up in Spanish language. We used language translator and continued optimization. The client was also co-operative who helped us in translating Spanish into English wherever required.

By doing a/b testing, we figured out the best performing factors and continued with them. We paused low-performing keywords, ads. We set up new smart shopping campaigns in place of standard shopping campaigns which leads us to increase in revenue.

From the second month onwards, we reduced the cost per acquisition by 213.25% and increased the return on ad spend by 400% (client was making 8X what hewas spending).

4. THE RESULTS

Using Google Smart Shopping, we increased brand awareness, with impressions increasing up to 40%. We increased conversions by 72.29%. All of our improvements culminated in a huge increase in ROAS (return on ad spend), up to 1,306%

We took the cost per lead from $ 500 to $ 120.41 and later on $ 50.80 cost per lead.

1. CLIENT BRIEF

  • Elite Exteriors was founded in 2006. We are a trusted company that has the ability to take care of all your outdoor area coverage needs. We have been providing high-quality contracting services for residential and commercial clients for over seventeen years. We have great experience in this industry and have completed numerous successful tasks such as installing patio covers, louvered roofs, and sunrooms. Your wish is our command. We take pride in what we do and the products we offer. All of our staff members are trained by expert company representatives, manufacturers, and engineers. It is a requirement that the team is knowledgeable and up-to-date on all of our products.

2. THE CHALLENGE

Our main objective was to increase sales and decrease CPA.

3. THE STRATEGY

Upon reviewing the campaigns, we discovered that they lacked the level of optimisation required to compete in such a highly competitive market. We decided to apply our best practices to get good result. We startedsetting up the newsearch campaigns for different categories so that each campaign can have enough budget to explore.

We redesigned the website and the landing pages to increase authenticity that helped us to increase relevancy among the keywords and ad copies. The improved quality score results in lower CPC that remarkably decreased cost per lead from the very first month of optimization.
From the second and third months, we took the cost per lead from $ 500 to $ 120.41 and later on $ 50.80 cost per lead.

4. THE RESULTS

Within the first 60 days of our new account management, the number of conversions increased considerably, up 300% from 15 to 45. When the campaign was being managed by the client, they were paying $ 752 per conversion; we managed to bring this down to just $ 50. Our next goal is to bring this down to under $ 20 in next two months.

We managed to lower down the cost per conversion from $25 to $ 9.80.

1. CLIENT BRIEF

  • Need Supplies is a one-of-a-kind wholesaler who distributes Western & Eastern Massage & Cleaning Supplies. Our mission at Need Supplies is to provide premier spa brands and first-class service at competitive prices. Need Supplies is the leading distributor of all your western and eastern massage supplies. From all your traditional Asian massage products, premium quality massage tables & mattresses, to your everyday cleaning supplies and consumables. We truly have it all, always at the lowest price guaranteed. Choose from a wide selection of massage creams, gels, balms, lotions and oils from reputable brand such Reva, Melrose and CaronLab. Need Supplies understands the diversity in the massage industry and tries to provide the right product for the right business at affordable prices.

    The owner had previously been running their own PPC and shopping campaign. However, this hadn’t seen much success in recent months, with an average CPA of $ 75

2. THE CHALLENGE

Client has been managing their own Google Ad campaigns, generating around 15 leads per month for $ 752.12 per conversion. Our main objective was to increase leads and decrease cost per leads.

3. THE STRATEGY

There were only search campaigns running for different categories of products. The conversion set up was notup to the mark.The client was counting checkout processing page also as conversion. We decided to fix it first so that we can see the actual conversion (or sales) only. Now we proceed to narrow down the top-level keywords and paused non-performing keywords. We re-wrote the ads for the Adwords campaign in the new extended format and made sure that the ads had all relevant ad extensions implemented.

This was the ecommerce website so apart from the search campaign, it is necessary to set up shopping campaign that was not being set up yet. We set up shopping campaigns after digging out the historic data of products pages performance from Google Analytics.

We amazingly done well and improved overall performance of PPC campaigns.

4. THE RESULTS

In the first month, we increase the number of sales by 40% and lowered the average cost per conversion by 54%. Further in next 3 months, we managed to lower down the cost per conversion from $25 to $ 9.80.

We led the conversions from zero to 72 in first three months

1. CLIENT BRIEF

  • Edible Blossoms offer variety of chocolate, dip chocolate and chocolate bouquet in UK.

    The previous version of website was not user friendly. Shipping and privacy policy were missing. The existing campaigns had zero conversion when the client came to us.

2. THE CHALLENGE

Our main objective was to start getting conversions (sales) from the website with good return on ad spend.

3. THE STRATEGY

As we analysed at very first glance, we immediate started website redesigning and uploading best quality pictures of the products that made the website more user friendly. We put relevant content with each product on the website to increase relevancy.
Then we started setting up campaigns for brand awareness, new promotions and offers through display campaigns. The search campaigns covered all keywords related to the products listed on the website and we introduced a shopping campaign that push users to purchase their delicious chocolate bouquets directly from the website.

Till the next month, we had enough audience to go for the remarketing campaigns. We targeted the audience who abandoned product purchase after adding product into cart, at checkout processing step. We offered them special discount to convert them and it worked.

In the first three month of optimization, we increased conversions from 0 to 72 with an average cost per conversion £ 29.05

4. THE RESULTS

We led the conversions from zero to 72 in first three months. Our next optimization strategy increased conversions further 50 conversions per month with a remarkable average cost per conversions £ 19.23.

We got 35 conversions with an average cost per conversion HK$92

1. CLIENT BRIEF

  • ShopHappily is a leading distributor of video game accessories based in Hong Kong. Over 16 years’ experience in video games trading, served over 150,000 customers. We are a mature online store. With exclusive distribution of many brands and official licenses, most of the items are imported from manufacturer directly. No extra handling fee and platform charges. Therefore, we can offer you what other sellers cannot – the best price & top-rated services.

    No matter it is latest or retro console, you can find variety of rare tuning parts, gaming adapters, cables, controllers & repair kits here!

2. THE CHALLENGE

Our main objective was to increase sales and decrease the cost per conversion.

3. THE STRATEGY

To meet our objective and attract a greater number of qualified website visitors, we had to develop a strategy that put the right content in front of the right user and convinced them to take action.

Our first step, after conducting a thorough site review, was to help the client redesign the website that make users more comfortable to find their products, and can easily purchase from the website.

After making changes on the website, our next step was to go through the list of quality keywords for search campaign and making a product feed to set up shopping campaign. Initially we start getting conversions from shopping campaign but due to the limited budget, we didn’t run search campaign. Our shopping campaign was started performing well by regular optimization of Zeqons’ PPC team.

4. THE RESULTS

At very first month of optimization, we got 35 conversions with an average cost per conversion HK$92. Further optimization increased conversion by 250% in next two months with an average cost per conversion HK$ 45.

Approx. 100 leads per month from 2nd month of optimization

1. CLIENT BRIEF

  • We are locally owned and operated skip bin hire business in the Geelong, surf coast region, Bellarine and entire greater Geelong area. With a commitment of delivering great customer service at competitive prices, Eco-friendly approach, effective recycling and responsible disposal of waste, we are considered as leaders and expert in the skip bin hire and waste removal on the Victorian surf coast. Boating an exceptional fleet of modern trucks and equipment and a comprehensive range of skip hire options to suit your vivid variety of waste from domestic, garden and general waste to commercial and industrial. Our professional and dedicated staff provide customers flexible, environment friendly, hassle free quality skip bin service which meet the customer satisfaction level.

2. THE CHALLENGE

Our client wanted to increase the performance of their PPC campaigns by increasing their visibility and lead flow.

3. THE STRATEGY

We started analysing the website and existing campaigns and we found improper arrangement of keywords without any keywords match type. We suggested keywords and their match type to the client for their approval. After approval, we implemented the suggested changes and set up new ad groups for other services that were not targeted before. We paused the non-performing keywords and redesigned the ad copies. We updated ad extensions to provide more information about the services offering by the client. We regularly monitored search terms and figured out the relevant and irrelevant search terms and added them into the campaign accordingly. The best part of this project was, we never had to wait for any approval because the client was always available according to our time zone (IST). Finally, we started getting positive results from all campaigns

4. THE RESULTS

  • Leads: Approx. 100 leads per month from 2nd month of optimization
  • CPA: Average cost per conversion A$ 11.74
  • Phone Calls: Average 90 phone call per month

Increased conversions by 350% with an outstanding ROAS 900%

1. CLIENT BRIEF

  • Established in 2010 as a small, family-owned business, we have grown into a thriving company that serves the Mid-Atlantic region and in particularly the DMV (Washington DC, Maryland & Virginia) area while we ship our products nationwide in the United States and to Canada. We are a collective of professional honest people with diverse, specialized skills and a passion for a job well done.

    We have made a name for ourselves locally and nationally as gate makers and providers of other quality products, all offered at an accessible price point. We are proud to supply well-made products that enhance the lives of our customers.

2. THE CHALLENGE

Our main objective was to get quality sale and increase sales further.

3. THE STRATEGY

We restructured the existing search campaign. We create a separate ad group for each kind of product category and added their relevant keywords and ad copies into them. Then, we immediately implemented call and contact form tracking to track the actual leads (sale). We did search terms analysis and use that data to optimize campaigns further. As the prices of the products was so high so decided to figure out the audience who can afford these expensive products for their royal houses, resorts, bungalow and villas.

Apart from this, we added ad extensions and negatives. For better tracking, we set up new goals according to the website to track conversion and user behaviour. We analyse the user’s path to be converted into a customer and suggested few changes on the website. This move helped us a lot and improved conversion rate.

4. THE RESULTS

When client hand over this project to us, there was literally no conversion. By applying our best practices, we started getting results. At very first month, we get only 9 conversions. Later on, we segmented the audience and optimizing through various factors and we increased conversions by 350% with an outstanding ROAS 900%

We were pushing the ads only to those who were likely to convert. 220% in first two months and increased phone calls by 340%

1. CLIENT BRIEF

  • www.Profyn.com is a product of Brisk Advisory Services LLP registered in New Delhi. Profyn is a platform which is specially dedicated to the hard-core professional like CA, CS, CWA where general public can raise their project and only hard-core professional will be work for them.

     

    Under this platform all the corporate services like Invoicing, GST return, Finalization of Accounts, FCRA, IEC etc.

     

    Our aim to create a platform where quality is prime importance along with the time of working. Under this platform business owner can do their work in a competitive price.

     We have also a vision to create a forum to express their views professionally. Business owner can raise their question on which professional will provide their solution without any cost.

2. THE CHALLENGE

Our main objective was to get quality leads via inquiry form submission and phone calls.

3. THE STRATEGY

We start digging all the historic dataof this account and did thorough analysis of Google Ads account and the website. It was quite difficult to get consultation by filling up inquiry form. We redesigned the website which made it more user friendly and pleasant interface.

Right after optimizing the website, we set up new search campaign and created separate ad group for each service. We set up conversion tracking for inquiry form submission and to track phone calls on each number mentioned on the website. We started getting leads and phone calls. As the client had previously been running a Google Ads campaign, we had a healthy amount of historical data to analyse, allowing us to experiment with advanced bidding strategies, which use machine learning to optimise the performance of the ads further. 

4. THE RESULTS

When client hand over this project to us, there was very less leads from inquiry form submission. By applying our best practices, we increase conversions by 220% in first two months and increased phone calls by 340%. We did this by continually refining the keywords and audiences we were targeting to make sure that we were pushing the ads only to those who were likely to convert.

Development CASE STUDIES

Achieved Top Ranking in Organic Google Search out of 1.3 Billion Results

1. THE GOALS

  • Improve organic search rankings for competitive keywords and phrases
  • Optimize geo-targeting solutions

 

2. THE CHALLENGE

All Covered is a leading provider of information technology solutions for small and mid-sized businesses, whose specialties include IT consulting, security, and Voice-Over Internet Protocol (VOIP). The client wanted to increase its brand visibility in several key markets, specifically improving rankings for the keywords “IT services” and “IT support.”

3. THE STRATEGY

By employing a complete web property restructure, including a keyword-driven mapping process, the goal was to improve the client’s existing Google ranking of #37 for “IT services” and #44 for “IT support.” Moreover, it was determined that combining a more efficient, user-friendly interface with fresh content would drive user engagement and increase the monthly volume of unique visitors.

4. THE RESULTS

After campaign launch, All Covered achieve a #3 Google search ranking for “IT services” and #1 for “IT support.” The geo-targeting plan resulted in a page one search result in a all of the client’s major cities. Web traffic increased from 7k unique visitors per month to 11k.

Ranked 1st and 2nd for targeted keywords on Google

1. THE GOALS

  • Raise search engine rankings to top 5
  • Create valuable content in multiple media formats
  • Increase conversions
  • Develop an active web presence across diverse platforms

 

2. THE CHALLENGE

The Institute of Cosmetic and Reconstructive Surgery (ICRS) is a Fountain Valley-based plastic surgery center located within the Outpatient Services Center in Fountain Valley Reginal Hospital. The ICRS team felt that its website – CosmeticInstitute.org – was not properly optimized for organic Google search, and their previous Digital Marketing consultant had done little, if anything, to improve the site’s ranking. As a result, web traffic was low, and their business was stagnating due to their lack of conversions.

DigitalMarketing.com was tasked with helping ICRS boost sales and broaden their reach by raising their Google search rankings and creating an engaging social media presence. Moreover, they wanted more user-friendly and intuitive web design, and to integrate original, sharable content into their web properties.

3. THE STRATEGY

In order to increase traffic to CosmeticInstitute.org, it was clear that the site had to be optimized for relevant, geo-specific keywords. Website performance also needed improvement to reduce bounce rate and encourage deeper in-site navigation. The team at DigitalMarketing.com began by performing a comprehensive analysis across ICRS web properties to learn how the brand was positioned for search. A list of prioritized keyword search terms was created based upon the search habits of their target audience and the services the client felt should be emphasized.

Because ICRS didn’t have an active social media presence, DigitalMarketing.com helped to develop a multi-channel social strategy directing users to the brand’s website and information platforms. DigitalMarketing.com used its network of valuable bloggers and influencers to integrate links to CosmeticInstitute.org into their properties, building diverse backlinks that helped raise the CosmeticInstitute.org SERP profile.

Another area DigitalMarketing.com felt merited improvement was content creation. In addition to creating unique, evergreen blogs and social media posts that offered useful information to potential and existing patients, DigitalMarketing.com also helped create video content that was distributed throughout ICRS social channels and web properties.

4. THE RESULTS

Through the integration of geo-targeted keywords and phrases throughout the CosmeticInstitute.org website as well as the improvement of overall web design for optimum usability, ICRS search rankings climbed to page one of organic search one month post-campaign. After six weeks, CosmeticInstitute.org reached #1 and #2 of Google search for their targeted keywords. The campaign also netted the following results/improvements:

  • Video creation that yielded more than 10,000 views
  • 500% increase in valuable backlinks
  • 200% increase in conversions one month after campaign launch