In this transforming world, businesses require to keep update with the changing trends. The same thing is also applicable for a dental practice to attract more new patients. Digital marketing for dentists is not only about reaching wider audiences but also focus on delivering the right message to the right person. There is no other marketing method that enables you to target specific client and client segments like digital marketing services.
Key benefits of digital marketing services over traditional marketing
- – Provide a cost-effective option which is better value for money
- – Enable to target the specific demographics
- – Easy to remove or change ideas which are not working
- – Allow you to analysis quantifiable results
- – Improve website traffic to generate leads
Digital Marketing strategy for dentists – Key targets and maximum relevance
Digital marketing campaign enables you to target your potential, current as well as former patients by delivering the right message at the right time through different channels. Here we are sharing a few examples that show what you can do with the most common digital marketing channels.
- – Dentists can use pay-per-click advertising to increase their visibility on leading search engine pages. Apart from this, business directories also help in reaching their prospective patients when they search for a dentist in your area.
- – Display advertising is another way to enhance your business brand value and spread awareness of your practice to people who visit local news websites.
- – Leverage the benefit of social media marketing to share useful tips about dental health and stay active in front of your patients.
- – You can also use email marketing that keeps updating your patients about your new services and remind them to come for regular checkups
Digital marketing solutions for dentists provide great ability to deliver your message to different people who are looking for your services and ensure to provide you the best possible response rate.
How Online Lead Generation Works?
For example, you have posted a tooth whitening article on your website. Now, when people start searching online to get information on tooth whitening services and its cost in your city, they will reach to your website. Your article should contain relevant information that can answer the visitor’s question so they feel happy to visit your website and leave a positive impact of your practice on them. Maybe they consider your services but not ready to schedule the appointment yet.
Now, if your website also contains a form to offer a discount on the first tooth whitening session then it works well in grabbing the visitor’s attention. With this, you can also add an e-book that defines the benefits of different types of tooth whitening treatments to provide them more information. Since your article has answered the visitor’s question, they would like to contact you to get additional information or a discount. When visitors fill the form you will get their email address that can help you to generate a new lead.
Automated Email Marketing
The automated Email Marketing enables us to write a series of messages for a specific targeted audience. This automated marketing platform allows you to send the message automatically at a specific interval defined by you, once the website visitors fulfill the condition like completing a form.
For example, if you want to send an automated marketing campaign to visitors once they download your e-book about tooth whitening. The campaign can include:-
- – After visitors download the e-book, the campaign is set to send them a message with some testimonials and photos of your previous tooth whitening patients with their before-and-after photos.
- – In the second week, the campaign is set to send the message to give information about the quick and painless method of tooth whitening.
- – In the third week, the campaign delivers the message to define the technology used for whitening teeth and explain how advanced systems are better and proficient in it.
- – Next, the campaign will send the message of a 50 percent discount if they schedule the appointment immediately.
- – If still, patients don’t take any action after two months, then your campaign will send the message of one free tooth whitening session.
In each step of the campaign, you should put your website link and call to action asking the lead to fill the form and fix an appointment. You can configure your campaign to stop messaging to any specific person once they completed the form.
The thing of automated marketing is that once you have set up the campaign you don’t need to interact with it again. Your website will work to create leads and your marketing automation will take care of the leads for your dentist practice.
Approach the trusted Digital marketing agency for dentists
Digital marketing strategy for dentists can play a significant role in the rapid growth of your business by investing less cost. Dentists are busy in their work and don’t have enough time to pay attention to these marketing tactics where hiring the services of digital marketing agency for dentists can prove beneficial. If you are also looking for a professional digital marketing company for dentists then Zeqons professionals can help to bring your business to the next level.