The COVID-19 pandemic has drastically impacted the economy and forced the businesses to close their doors around the world. We can see some of the companies are cutting back on marketing while some are shifted to work from home and trying with new marketing strategies to engage their audiences during this difficult time. No doubt, COVID-19 has disrupted people’s lives and businesses also.
But, in this article, we are talking about successful marketing strategies that you can implement in your business during this pandemic time.
Types of businesses during this pandemic
You need to first understand what type of business you have:-
Missing online presence:- Is your business has any online presence? Any website, social media account to be found on an online platform?
Non-active website:- You have a website but it is not optimized to get its full potential. A website is designed but never used for ads, SEO to draw traffic, gain exposure, or for generating leads.
Putting efforts for new ideas:- Your business has an online presence and your business has gained good exposure in the online marketplace. You have been running digital ads but the current situation has an impact on your existing campaigns.
After deciding your situation, you can find the right marketing strategy that can help you in navigate the current situation as well as prepare your business for the post COVID world.
Different digital marketing strategies can be used during COVID-19.
In this COVID time, online marketing strategies can prove helpful for your businesses to reach the customers and drive new leads and sales. At this time, people are stuck at their home and spend more time on the internet for their basic need. It means online marketing can help small business owners to grow their business by reaching those customers.
- Directory listing
With Directory listing, you can list your business online that gives you a quick and efficient way to step ahead for the competition. Companies are categorized on different factors including size, location, or activity. You need to search for a good directory where you can list your business to get maximum benefits. These directories are visited by those people who are likely to be in your services. Moreover, many business directories allow customers to write reviews, give ratings, and testimonials. This will make it easy for customers to build trust in your services and locate your company.
- Google My Business
Among all search engines, Google is the one that has been used by around 75% of desktop searches. Any update on Google My Business listing is free of cost and provides an easy way to attract the customers from your current area. If you want to bring your business in the top listings then your entry should be optimized and filled out completely. With Google Map Business statics you can check how your audience is engaging with your profiles as well as enable to track website traffic through Google Analytics.
- Guest blogging
Whether you have a small business or big enterprise, guest blogging offers you outstanding benefits to generate instant qualified traffic for your site. Posting authoritative blog will help in generating regular traffic that proves your credibility to a huge audience. By reading your business blog, people will get valuable knowledge shared by you and remember you when they require your services in the future. If your blog posting allows you to insert your website link then don’t forget to add it to your backlink profile.
- SEO or Search Engine Optimization
During the pandemic, people are at home and look for nearby destinations for services and supplies. By using local SEO strategies you can optimize your business website for “near me” searches. This will make your business visible in your geo region and people can easily find you online and choose your services. Another option to boost your local SEO is to add more positive reviews on your website. During COVID-19, online reputation management can help to connect you with your target audiences that can bring positive result s for the business.
This is very challenging time for every business but crisis can be changed into an opportunity by using well-planned marketing strategies. By using some useful strategies under the guidance of professionals you can cope up and survive your business. Do you also need help for your business to move online or want to use online marketing or just need advice? If yes, then approach the professional digital marketing experts like Zeqons that can help to boost your business online presence and generate leads.