We partnered with the client's business team to get an idea of the project requirements and set milestones on how and when we will achieve them. Our SEO team came up with a detailed plan on how to help the client's website come on the top SERPs of Google and other search engines. However, there were many challenges, to begin with. The foremost challenge was to overcome the competition.

The fact was that the client belonged to an incredibly competitive business landscape. That was the reason why we were so inclined to make sure that the client's long-term SEO commitments paid off well in the form of reach, leads, and ROI.

Since the world of online marketing was new for the client, we even educated its business team extensively about the multiple benefits that SEO brings to the table. To help the client get some instant leads, we helped it set up a meeting with our PPC team as well. This way, the client was able to run a successful PPC campaign that delivered instant wins.

Besides the PPC part, the client gave topmost priority to organic results, too. That is why we started off by analyzing the competition, doing comprehensive keyword research, and preparing content for the client. Not just that, but we even analyzed the website and suggested the client make some amendments that would have positive impacts on the site's visibility. Since the client did not have the technical know-how, it asked our WordPress developers to carry out the changes that would make the website SEO-friendly. As the client wanted to gain visibility in the US, we ensured to optimize its business's local listings too.

Once all that was done, we began executing multiple off- and on-page SEO activities and even ensured that every initiative had a measurable outcome. The result was phenomenal, to say the least. Within a predefined period, we increased the client's ranking on SERPs for competitive keywords. And, of course, we helped the client boost the number of leads it received online and improve its reach as well.