Before starting any Facebook Ads, it is important to understand its objective that can help you in getting better and more targeted results. The question is how to select the campaign goals that work well for your business? What factors you should keep in mind when you look for a Facebook advertising campaign? In this blog, we will discuss the Facebook campaign objectives and which is one should be used to deliver optimum results.
- What are Facebook Ad Objectives?
Depending on your objective, Facebook will analyze the user data and show your ads to those users who are your targeted audiences and interested in it. Whether you want people to purchase your product, download the app, or visit your website, Facebook Campaign is beneficial for connecting you with the right customers.
- Facebook campaign objectives are divided into three categories:-
- 1. Awareness
- 2. Consideration
- 3. Conversion
- Awareness objectives for Facebook
Each of the categories provides your different objectives to choose from. If you want to generate audience interest and enhance your reach then can choose from two awareness objectives:-
- Brand Awareness
This is used when a new brand or product is introduced to wider audiences or to increase products and services awareness. It is an ideal option to grab new audience interest or stay top in the customer’s mind.
- – Reach
If you want to serve your ads to the maximum target audience then reach the objective is good for you. It is designed to reach the maximum number of customers within your ad budget. Even it allows you to limit the area for target audiences relevant to your ads. Moreover, it enables you to adjust frequency settings so you can get more value from your ads.
- Consideration objectives for Facebook Ads
If you want your audiences to get familiar with your brand and offerings then you should choose the one from the six objectives of Consideration.
- – Traffic
This objective is used when you want to send your target audiences to another destination outside Facebook. Like, your link can redirect to a blog post, app, or landing page. With Facebook Pixel or SDK on your site or app, you can easily track your customer activity and retarget them again for future campaigns.
- – Engagement
This objective is used when you want more people to interact with your ad. Social media managers provide three options:
- 1. Post engagement- Promote user to react, share and comment on a post
- 2. Page like- to welcome users for like and follow the page
- 3. Event response:- for inviting users to attend online or in-person events.
- – App install
Do you have an app on the Google play store and you want users will download it? If yes then this objective is for you. When you choose this objective you can target the customers to ensure the highest possible ROI.
- – Video views
When your goal is to target audiences for watching your brand video, you should choose video views objectives. With this you can help customers to know your brand and personality as well as highlight its unique selling points. This objective enables you to build video engagement so that you can use it for future retargeting purposes.
- – Lead Generation
With this objective, you can collect customer data on Facebook without getting traffic on site. It enables you to get information such as email addresses, names, and phone numbers. As it allows you to customize your lead so you can get more specific data. With Lead generation objective you can download data to collect or automatically add it to your customer relationship management tool.
- – Message
If you want to make a conversation with your target audiences then choose this objective. This campaign objective allows you to get connected with customers on Facebook Messenger, Instagram, or Whatapp business. With this, you can ask questions to the audiences and encourage them to get engaged with your business.
Conversion Objectives for Facebook Ads
- – Conversion
You can choose conversion objective when you want your audience will click through your website and complete an action like add payment details, opt into a list, and make a purchase. For tracking results, you need to install Facebook Pixel and SDK and set the conversion events.
- – Catalog sales
If you have an e-commerce store and you want to promote from your catalog then this objective is made for you. By using this goal you can promote your e-commerce store to Facebook Ads and create product feeds. You can provide a create and copy option and product set and let the Facebook algorithm combine for serving the best possible ads to your target audiences.
- – Store traffic
When you have multiple business locations, you can use store Traffic objective to target the nearby customers. By using this goal you can add your store locations in the Facebook business manager.
These are the campaign objectives Facebook from which you can choose according to your business requirement. If you are facing difficulty in choosing the best Facebook campaign objective then hire professional digital marketing company that not only helps in selecting the right objective but efficiently runs the campaign. For example, Zeqons Digital is one such professional company which extensive experience in working with different businesses and ensure to deliver the best outcome from your Facebook ads.